Mastercard to Match Donations Made on Its Cards During the Telecast, Up to US$1 MillionStandUpToCancer.ca | Facebook.com/su2c.ca
The telecast marks SU2C’s ten years of support for cutting-edge research aimed at turning every cancer patient into a long-term survivor. Three patients who are benefiting from Stand Up To Cancer research will appear on the telecast: Caitlyn, a Canadian teen whose hypermutant cancer failed to respond to traditional treatments and spread to two additional organs, enrolled in a Stand Up To Cancer-funded clinical trial and now has no active evidence of disease; Lidia, a retired school teacher from Yuma, AZ, whose pancreatic cancer was treated in an SU2C-funded clinical trial and, in the initial round of chemotherapy with five experimental drugs, saw her tumor shrink by half; and Brian, a former Marine Corps pilot from Atlantic Beach, NC, whose melanoma recurred twice and spread until it was treated in an SU2C-funded immunotherapy clinical trial and went into functional remission.
The 2018 telecast is a celebration of all that has been achieved in cancer research in the past 10 years – and a celebration of survivors, researchers, doctors, patients, and donors across Canada and the U.S. Viewers will hear about SU2C Canada’s amazing progress from “ET Canada” Host Cheryl Hickey; CTV’s “Etalk” Anchor and “Your Morning” Co-Host Ben Mulroney; “Global News” Anchor Farah Nasser; Citytv’s “Breakfast Television” Co-Host Roger Petersen; and Dragon investor Michele Romanow, of CBC’s “Dragons’ Den”.
This year’s fundraising event will take place at The Barker Hangar in Santa Monica, CA, with a creative design and production, bringing the experience to life for audiences tuning in at home. The historic space will feature a sprawling main stage with Stand Up To Cancer’s animated graphics and SU2C brand colors and other touchpoints layered into every facet of the set and design. Throughout the show, SU2C will bring viewers into the backstage hub, an interactive space dedicated to connecting celebrities from TV, film, sports, music and digital influencers with the public via traditional phone and socially through Facebook, Instagram, and Twitter.
During the telecast, when a Mastercard is used to make a donation through StandUpToCancer.org (US) and StandUpToCancer.ca (Canada) or by telephone, Mastercard will match those donations, dollar for dollar, up to US$1,000,000. The Mastercard donation match ends at 11:59 ET or when the US$1,000,000 donation match is reached, whichever comes first. Only Mastercard transactions are eligible. (The maximum donation match may be met during the course of the live telecast.)
For donations of $25 or more made online at StandUpToCancer.org/AmericanAirlines from September 3 through September 30, 2018, American Airlines will award 20 American Airlines AAdvantage® miles for every dollar donated through the Miles To Stand Up program.
In addition to Bradley Cooper, the telecast will be executive-produced by David Jammy and Katy Mullan of Done + Dusted, Stand Up To Cancer’s co-founders Lisa Paulsen and Pam Williams, as well as Bedonna Smith of Anonymous Content, and Madeline Marotto.
For the third time, Stand Up To Cancer Canada will simultaneously broadcast a Canada-inclusive telecast across four major English-language Canadian broadcasters: CBC, Citytv, CTV, and Global, as well as Canadian services AMI, A.Side, BBC Earth, CHCH, CHEK, Cottage Life, Fight Network, Game TV, HIFI, Hollywood Suite, Love Nature, Makeful, NTV, OUTtv, Smithsonian Channel Canada, T+E, and YES TV. In addition, the show will stream live on the CBC TV App, cbc.ca/watch, CBS All Access, the CTV App and CTV.ca, Global GO and GlobalTV.com, and SU2C Canada’s YouTube page, and will be available on-demand on TELUS Optik TV in Canada. The telecast will also stream live in Toronto’s Yonge-Dundas Square on Bell Media’s Astral large-format digital screens and The Citytv Big Screen.
As in years past, ABC, CBS, FOX, and NBC, along with American Heroes Channel, AT&T AUDIENCE Network, Bloomberg TV, Bravo, Destination America, Discovery Family, Discovery Life, E!, EPIX, Escape, ESPNEWS, FM, Freeform, FS2, FXM, FYI, Galavision, Great American Country, HBO, HBO Latino, ION Television, Jewish Life TV, Laff, Logo, MTV2, Nat Geo WILD, REELZ, SHOWTIME, Smithsonian Channel, STARZ, STARZ ENCORE, STARZ ENCORE ESPAÑOL, TNT, Univision Puerto Rico, and WGN America are donating one hour of simultaneous commercial-free primetime for the telecast, with additional networks to be announced. Following the live broadcast, the telecast will be available to stream via ComedyCentral.com and the Comedy Central app, as well as its VOD partners. Aspire TV will air the Stand Up To Cancer telecast on Saturday, Sept. 8 at 8:00 AM- 9:00 AM ET/PT / 10:00 AM CT. The entire telecast will also stream live on SU2C’s Facebook page and PeopleTV, as well as stream live and on-demand on Hulu and SU2C’s YouTube page.
To date, more than US$480 million has been pledged in support of SU2C’s innovative cancer research. The organization has brought together more than 1,500 of the best scientists from over 180 leading institutions with an emphasis on collaborative, multidisciplinary teams that deliver new therapies and treatments to cancer patients. Scientists work together on Stand Up To Cancer’s 24 signature “Dream Teams,” among a total of 79 team science grants and awards, whose research is aimed at ending cancer’s reign as a leading cause of death worldwide. SU2C-funded researchers have planned, launched or completed more than 180 clinical trials involving over 12,000 patients.
AACR International-Canada, the official Scientific Partner of Stand Up To Cancer Canada, is responsible for administering grants and providing scientific oversight in conjunction with the SU2C Canada Scientific Advisory Committee (SAC), co-chaired by Alan Bernstein, O.C., O.Ont., Ph.D., FRSC, president of the Canadian Institute for Advanced Research (CIFAR), Canada’s global research institute. and Nobel laureate Phillip A. Sharp, Ph.D., Institute professor, David H. Koch Institute for Integrative Cancer Research, MIT.
In the U.S., the SU2C SAC is led by Dr. Sharp, as chair, and Vice Chairs Raymond N. DuBois, M.D., Ph.D., dean, College of Medicine, and professor, Departments of Biochemistry and Medicine, Medical University of South Carolina in Charleston; Lee J. Helman, M.D., professor, Keck School of Medicine, University of Southern California, and director, Cancer Research Program, Children’s Hospital of Los Angeles; Arnold J. Levine, Ph.D., professor emeritus of systems biology at the Institute for Advanced Study in Princeton, New Jersey; and William G. Nelson, M.D., Ph.D., director of the Johns Hopkins Sidney Kimmel Comprehensive Cancer Center in Baltimore.
The Canadian Cancer Society (CCS) and the Canadian Institutes of Health Research (CIHR) are actively collaborating with SU2C Canada. CCS is also a collaborator in the inaugural Stand Up To Cancer Canada-Canadian Cancer Society Breast Cancer Dream Team, along with the Ontario Institute for Cancer Research (OICR). Collaborators in the inaugural Stand Up To Cancer Canada Cancer Stem Cell Dream Team include CIHR, Cancer Stem Cell Consortium, Genome Canada, and OICR. AstraZeneca Canada and Mastercard are the first corporate supporters of SU2C Canada.
As SU2C’s founding donor, Major League Baseball has continued to annually provide both financial support and countless opportunities to build the Stand Up To Cancer movement by encouraging fans worldwide to get involved, most notably through its two largest global events – the MLB All-Star Game and the World Series. In addition to MLB, SU2C’s “Luminary” donors include Bristol-Myers Squibb Company, Lustgarten Foundation for Pancreatic Cancer Research, and Mastercard. “Visionary” donors include CVS Health, Genentech, a member of the Roche Group, and the Sidney Kimmel Foundation. Additional major donors and collaborators include American Airlines, American Cancer Society, Merck, Rally Health, Inc., St. Baldrick’s Foundation, and Van Andel Research Institute. Other key supporters and collaborators include American Lung Association’s LUNG FORCE, Breast Cancer Research Foundation, Farrah Fawcett Foundation, Laura Ziskin Family Trust, LUNGevity Foundation, National Ovarian Cancer Coalition, Ovarian Cancer Research Fund Alliance, Society for Immunotherapy of Cancer, and international collaborator Cancer Research UK.
STAND UP TO CANCER (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. A division of the Entertainment Industry Foundation (EIF), SU2C was established in 2008 by media and entertainment leaders who utilize these communities’ resources to engage the public in supporting a new, collaborative model of cancer research, to increase awareness about cancer prevention, and to highlight progress being made in the fight against the disease. As of April 2018, more than 1,500 scientists representing more than 180 institutions are involved in SU2C-funded research projects.
Under the direction of our Scientific Advisory Committee, led by Nobel laureate Phillip A. Sharp, Ph.D., staff at SU2C and the American Association for Cancer Research, our Scientific Partner, implement rigorous competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and ensure collaboration across research programs.
Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. The late Laura Ziskin and the late Noreen Fraser are also co-founders. Sung Poblete, Ph.D., R.N., serves as SU2C’s president and CEO.
For more information on Stand Up To Cancer, visit StandUpToCancer.org.
Stand Up To Cancer Canada is a Canadian registered charity (Reg: # 80550 6730 RR0001), launched by the U.S.-based Entertainment Industry Foundation in 2014. Stand Up To Cancer Canada (SU2C Canada) raises funds to support collaborative cancer research teams, as well as education and awareness programs conducted in Canada.
The Canadian Cancer Society (CCS) and the Canadian Institutes of Health Research (CIHR) are actively collaborating with SU2C Canada. CCS is also a collaborator in the inaugural Stand Up To Cancer Canada-Canadian Cancer Society Breast Cancer Dream Team, along with the Ontario Institute for Cancer Research (OICR). Collaborators in the inaugural Stand Up To Cancer Canada Cancer Stem Cell Dream Team include CIHR, Cancer Stem Cell Consortium, Genome Canada, and OICR. AstraZeneca Canada and MasterCard are the first corporate supporters of SU2C Canada.
For more information on Stand Up To Cancer Canada, visit StandUpToCancer.ca.
Founded in 1942, the Entertainment Industry Foundation (EIF) is a multifaceted organization that occupies a unique place in the world of philanthropy. By mobilizing and leveraging the powerful voice and creative talents of the entertainment industry, as well as cultivating the support of organizations (public and private) and philanthropists committed to social responsibility, EIF builds awareness and raises funds, developing and enhancing programs on the local, national and global level that facilitate positive social change. For more information, visit www.eifoundation.org.
AACR International – Canada serves the Canadian cancer research community, in coordination with the American Association for Cancer Research (AACR). The AACR, the first and largest cancer research organization in the world, promotes and supports the highest quality in cancer research. The AACR marshals the full spectrum of expertise from the cancer community to accelerate progress in the prevention, diagnosis, and treatment of cancer through high-quality scientific and educational programs. It funds innovative, meritorious research grants, research fellowships, and career development awards to scientists/investigators and clinicians globally. As the Scientific Partner to Stand Up To Cancer Canada, AACR International – Canada provides scientific oversight and conducts expert peer review and research administration. For more information, please visit AACRCanada.ca. AACR International – Canada is a registered charity in Canada.
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Red Carpet Credential Contacts: Sunshine Sachs Michael Samonte / ALyssa Furnari / Ulisses Rivera 323-822-9300 SU2C2018@SunshineSachs.com