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More Than 90 Iconic Buildings and Landmarks in the Canada and U.S. Will Light up in Support of SU2C

Niagara Falls, The Peace Bridge, CN Tower, Toronto City Hall, Calgary Tower and Vancouver City Hall among 24 Famous Canadian Locations to Light Up in the Colours of Stand Up To Cancer Canada

Live, One-Hour Fundraising Event To Air Friday, September 9, Simultaneously on Over 13 services in Canada Featuring Canadian-Inclusive Content & Over 60 Broadcast and Cable Networks in the U.S. at 8:00 PM ET & PT / 7:00 PM CT

http://www.standup2cancer.ca/en | facebook.com/su2c.ca | Instagram: @SU2C_CA | Twitter: @SU2C_CA

August 31, 2016 (Toronto) – More than 90 historic buildings and landmarks across Canada and the United States will be illuminated in the colours of Stand Up To Cancer (SU2C) during the week leading up to the fifth biennial SU2C “roadblock” telecast airing in both countries on Friday, Sept. 9 (8:00-9:00 PM ET/PT / 7:00 PM CT). All will be lit in a combination of SU2C’s signature colours: red, orange, yellow or white.

Niagara Falls, Niagara Falls Skylon Tower and The Peace Bridge connecting Fort Erie and Buffalo, NY; the CN Tower, Toronto City Hall and the 3D TORONTO sign in Toronto; the Calgary Tower, Galleria Trees on Stephen Avenue, Langevin Bridge and the ATB lights at McMahon Stadium in Calgary; the High Level Bridge in Edmonton; Vancouver City Hall, BC Place Stadium, Canada Place Sails of Light, Vancouver Convention Centre and Science World at Telus World of Science in Vancouver; Halifax City Hall; Port Moody City Hall; London City Hall, JA Taylor Building at Wellington and Dundas, The Fountain at the Forks, The London Life Building and London Convention Centre in London; and City Hall on Prince Edward Island will light up in support of Stand Up To Cancer Canada, which raises funds to accelerate the pace of groundbreaking translational research to get new therapies to patients quickly and save lives now.

In the U.S., the Helmsley Building in New York; Willis Tower, the Wrigley Building, Tribune Tower, NBC Tower and Navy Pier in Chicago; The Capital Wheel outside Washington, DC; the US Bank Tower crown in Los Angeles; Pacific Ferris Wheel on the Santa Monica Pier and the Clock Tower building in Santa Monica; and One Liberty Place, the Benjamin Franklin Bridge, Cira Centre and FMC Tower in Philadelphia will join Niagara Falls, the Peace Bridge and others in lighting up for Stand Up To Cancer.

“Canadian scientists are helping lead the fight against cancer,” said Alan Bernstein, PhD, OC, president and chief executive officer of the Canadian Institute for Advanced Research (CIFAR) and co-chair of the SU2C Canada Scientific Advisory Committee. “The illumination of these landmarks symbolizes the collaboration among Canadian scientists that is lighting the way to progress against cancer, and the determination of the Canadian people to play a major role in this historic struggle.”

Bradley Cooper, Academy Award-nominated actor and founder of the Bradley Charles Cooper Foundation, will serve as executive producer of the telecast, along with renowned live large-scale event producers Done + Dusted, working with the Stand Up To Cancer production team.

For the second time, Stand Up To Cancer Canada will simultaneously broadcast the Canadian-inclusive telecast across all four major English-language Canadian broadcasters: CBC, City, CTV and Global. Additionally, Canadian services AMI, Bloomberg TV Canada, Blue Ant Media, CHCH, CHEK, Fight Network, Hollywood Suite, Joytv, NTV and TLN Television will also air the telecast, the show will stream live on Yahoo Canada, and it will be available on-demand on shomi and TELUS Optik TV in Canada.

The telecast will broadcast live from The Music Center’s Walt Disney Concert Hall in downtown Los Angeles. ABC, CBS, FOX and NBC, along with American Forces Network, ASPiRE, AUDIENCE Network, Bloomberg TV, Bravo, Comedy Central, Discovery Life, E! Entertainment, EPIX, ESPNEWS, FM, FS2, Fusion, FXM, Great American Country, HBO, HLN, ION Television, LMN, Logo, MLB Network, National Geographic, Pivot, RLTV, SHOWTIME, Smithsonian Channel, STARZ, STARZ ENCORE, TBS, Tr3s, VH1 and WGN America are donating one hour of simultaneous commercial-free primetime for the telecast. For the first time, there will be a Spanish version of the Stand Up To Cancer telecast airing nationally on Galavision, HBO Latino, STARZ ENCORE ESPAÑOL and Univision Deportes, and locally on Univision Puerto Rico. In addition, the show will stream live on SU2C’s Facebook page, Yahoo, SU2C’s YouTube page, MLB.com and in Spanish on Univision.com. USA Network will air the Stand Up To Cancer telecast on Friday, Sept. 9 at 11:00 PM- 12:00 AM ET/PT / 10:00 PM CT. The entire telecast will also become available to stream on Hulu beginning Saturday, Sept. 10.

Buildings and landmarks to illuminate in honor of Stand Up To Cancer include:

Canada

· Niagara Falls will be lit orange and red on Sept. 9

· Niagara Fall Skylon Tower will be lit orange on Sept. 9

· The Peace Bridge connecting Fort Erie and Buffalo, NY, will be lit orange, red and yellow on Sept. 8

· CN Tower in Toronto will be lit red and orange on Sept. 9

· Toronto City Hall will be lit red, orange and yellow from Sept. 7-9

· 3D TORONTO sign in Toronto will be lit red, yellow and black on Sept. 9

· Calgary Tower in Calgary will be lit red, orange and yellow on Sept. 9

· Galleria Trees on Stephen Avenue in Calgary will be lit red, yellow and orange from Sept. 5-9

· Langevin Bridge in Calgary will be lit red, yellow and orange on Sept. 9

· ATB lights at McMahon Stadium in Calgary will be lit red, yellow and orange on Sept. 9

· High Level Bridge in Edmonton will be lit red, orange and yellow from Sept. 7-9

· Vancouver City Hall will be lit red on Sept. 9

· BC Place Stadium in Vancouver will be lit red, yellow and orange on Sept. 11

· Canada Place Sails of Light in Vancouver will be lit red, yellow and orange on Sept. 9

· Vancouver Convention Centre will be lit red on Sept. 9

· Science World at Telus World of Science will be lit red, yellow and orange on Sept. 9

· Halifax City Hall will be lit red, orange and yellow on Sept. 9

· Port Moody City Hall will be lit red on Sept. 9

· London City Hall will be lit up red from Sept. 8-11

· JA Taylor Building at Wellington and Dundas in London will be lit red, yellow and orange from Sept. 8-11

· The Fountain at the Forks in London will be lit red from Sept. 8-11

· The London Life Building (Dufferin Avenue side) in London will be lit red from Sept. 8-11

· London Convention Centre will be lit red from Sept. 8-11

· Charlottetown City Hall on Prince Edward Island will be lit yellow on Sept. 9

U.S.

· Niagara Falls will be lit orange and red on Sept. 9

· The Peace Bridge connecting Buffalo and Fort Erie, Ontario, will be lit orange, red and yellow on Sept. 8

· Helmsley Building (230 Park Avenue) in New York will be lit red, orange and yellow from Sept. 7-9

· Willis Tower in Chicago will be lit red and orange from Sept. 6-11

· The Wrigley Building in Chicago will be lit red, orange and yellow from Sept. 8-9

· Tribune Tower in Chicago will be lit red on Sept. 9

· NBC Tower in Chicago will be lit white on Sept. 9

· Navy Pier in Chicago will be lit red, orange and yellow from Sept. 5-9

· The Capital Wheel outside Washington, DC, will be lit red, yellow and orange on Sept. 8

· The US Bank Tower crown in Los Angeles will be lit red, yellow and orange on Sept. 9

· Capitol Records Building in Los Angeles will be lit red and orange from Sept. 9-11

· Los Angeles County Fair Ferris Wheel in Los Angeles will be lit red, yellow and orange on Sept. 5 and from Sept. 7-9

· Pacific Ferris Wheel at Pacific Park on the Santa Monica Pier will be lit red, orange and yellow on Sept. 7

· The Clock Tower in Santa Monica will be lit red, orange and yellow from Sept. 5-9

· One Liberty Place in Philadelphia will be lit red Sept. 5-9

· Benjamin Franklin Bridge connecting Philadelphia and Camden, NJ, will be lit red, orange and yellow on Sept. 9

· Cira Centre in Philadelphia will be lit red, orange and yellow on Sept. 9

· FMC Tower in Philadelphia will be lit red, orange and yellow on Sept. 9

· Boston City Hall will be lit red, yellow and orange on Sept. 9

· Pawtucket River Bridge will be lit red on Sept. 9

· Syracuse City Hall will be lit red from Sept. 5-9

· Onondaga Tower in Syracuse will be lit red on Sept. 9

· Mid-Hudson Bridge in Highland, NY, will be lit red and yellow from Sept. 6-9

· Hoboken City Hall will be lit red from Sept. 5-9

· Bennington Battle Monument in Bennington, VT, will be lit white on Sept. 9

· Science Museum of Virginia in Richmond will be lit red on Sept. 5

· NASCAR Hall of Fame in Charlotte will be lit red, yellow and orange on Sept. 9

· Romare Bearden Park in Charlotte will be lit red, orange and yellow on Sept. 9

· Myrtle Beach Skywheel in Myrtle Beach will be lit red, yellow and orange on Sept. 9

· Fifth Third Bank Stadium at Kennesaw State University in Kennesaw, GA, will be lit red, orange and yellow from Sept. 5-9

· Coca-Cola Orlando Eye in Orlando will be lit red, orange and yellow on Sept. 8

· Fifth Third Center in Naples will be lit red and orange the week of Sept. 5

· Miami Tower in Miami will be lit red, orange and yellow from Sept. 8-9

· CityPlace Fountain in West Palm Beach will be lit red, orange and yellow Sept. 9

· Retirement Systems of Alabama buildings (four in total) in Montgomery and Mobile will be lit red and yellow from Sept. 6-9

· The Parthenon in Nashville will be lit red on Sept. 9

· Fifth Third offices in Nashville will be lit during the week of Sept. 5

· RJ Corman Bridge in Clarksville, TN, will be lit red on Sept. 8

· Murfreesboro City Hall in Murfreesboro, TN, will be lit red from Sept. 6-9

· The Island in Pigeon Forge in Pigeon Ford, TN, will be lit orange from Sept. 8-9

· Frankfort City Hall in Frankfort, KY, will be lit red on Sept. 9

· Terminal Tower in Cleveland will be lit red and orange on Sept. 9

· Fountain Square in Cincinnati will be lit red, orange and yellow from Sept. 5-9

· Wickliffe City Hall in Wickliffe, OH, will be lit red, yellow and orange from Sept. 8-9

· Fifth Third offices in Indianapolis will be lit white on Sept. 9

· The West Virginia Building in Huntington will be lit red from Sept. 5-9

· Grand Rapids and Indiana Railroad Bridge in Grand Rapids will be lit red, yellow and orange on Sept. 6

· I-35W St. Anthony Falls Bridge in Minneapolis will be lit red, orange and yellow on Sept. 9

· Lowry Avenue Bridge in Minneapolis will be lit red, yellow and orange on Sept. 7

· Topeka City Hall will be lit orange from Sept. 5-9

· Skydance Bridge in Oklahoma City will be lit red and orange on Sept. 9

· Houston City Hall will be lit red, orange and yellow from Sept. 1-3

· Bank of America Plaza in Dallas will be lit red, orange and yellow on Sept. 9

· Omni Dallas Hotel will be lit up with the SU2C logo on Sept. 9

· 17Seventeen McKinney in Dallas will be lit red from Sept. 7-9

· Downtown El Paso Railroad Arches will be lit orange from Sept. 5-9

· Big Dam Bridge in Little Rock will be lit red, yellow and orange from Sept. 8-9

· Two Rivers Park Bridge in Little Rock will be lit red, yellow and orange from Sept. 8-9

· Prescott City Hall in Prescott, AZ, will be lit red from Sept. 6-9

· Eighth & Main in Boise will be lit red, yellow and orange from Sept. 5-9

· City of Hope in Duarte, CA, will be lit red from Sept. 5-9

· THE US GRANT, a Luxury Collection Hotel in San Diego, will be lit red on Sept. 9

· Union Street Railroad Bridge in Salem, OR, will be lit red, yellow and orange from Sept. 5-9

· Aloha Tower in Honolulu will be lit red, orange and yellow from Sept. 6-11

· Puerto Rico Capitol Building will be lit red, orange and yellow from Sept. 8-9

Stand Up To Cancer Canada, which launched on July 9, 2014, has two pan-Canadian “Dream Teams” of top researchers:

· The SU2C Canada-Canadian Breast Cancer Foundation Breast Cancer Dream Team, led by Tak W. Mak, PhD, director of the Campbell Family Institute for Breast Cancer Research at Princess Margaret Cancer Centre in Toronto, and Co-leader Samuel Aparicio, BM, BCh, PhD, Nan and Lorraine Robertson chair in breast cancer research at the University of British Columbia in Vancouver.

· The SU2C Canada Cancer Stem Cell Dream Team, led by Peter B. Dirks, MD, PhD, neurosurgeon and senior scientist at The Hospital for Sick Children (SickKids) in Toronto, and Co-leader Samuel Weiss, PhD, director of the Hotchkiss Brain Institute and professor in the Cumming School of Medicine at the University of Calgary.In the United States, 84 percent of all cancer cases and 78 percent of all cancer deaths are from cancers included in the SU2C research portfolio. One in two men and one in three women in the U.S. are expected to be diagnosed with cancer in their lifetimes, and almost eight million people worldwide die from cancer every year.

In Canada, 83 percent of all cancer cases and 78 percent of all cancer deaths are from cancers included in the SU2C research portfolio. Two out of five Canadians are expected to develop cancer during their lifetimes. Cancer is the leading cause of death in Canada and is responsible for 30 percent of all deaths.

This year’s Stand Up To Cancer roadblock telecast – the fifth since SU2C, a U.S.-based initiative, was founded in 2008 – will feature performances from top recording artists, along with celebrities from film and television, and powerful stories of remarkable progress being made through SU2C-funded research.

This star-studded appeal will continue to build public support to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly, saving lives and helping more cancer patients become long-term cancer survivors. SU2C brings together scientists from different disciplines across institutions and international boundaries to work collaboratively on promising new treatments that will impact a wide range of cancer types.

The first four SU2C telecasts took place on Sept. 5, 2008, Sept. 10, 2010, Sept. 7, 2012, and Sept. 5, 2014 and were made available to more than 190 countries. The first Canadian-inclusive SU2C telecast aired in 2014.

As SU2C’s founding donor, Major League Baseball has provided both financial support and countless opportunities to build the Stand Up To Cancer grassroots movement by encouraging fans worldwide to get involved. In addition to MLB, SU2C’s “Visionary” donors include Bristol-Myers Squibb; Cancer Treatment Centers of America; Genentech, a member of the Roche Group; MasterCard; and The Sidney Kimmel Foundation. Major donors and collaborators include American Airlines, American Cancer Society, CVS Health, Fifth Third Bank, The Lustgarten Foundation for Pancreatic Cancer Research, Merck, and Rally Health. Other key supporters and collaborators include Cancer Research Institute, Cancer Research UK, Dutch Cancer Society, Farrah Fawcett Foundation, The Laura Ziskin Family Trust, Lilly Oncology, Melanoma Research Alliance, National Ovarian Cancer Coalition, Ovarian Cancer Research Fund Alliance, The Parker Foundation, Prostate Cancer Foundation, St. Baldrick’s Foundation and Van Andel Research Institute.

About Stand Up To Cancer Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, PhD, conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Lisa Paulsen, Rusty Robertson, Sue Schwartz, Pamela Oas Williams, Ellen Ziffren, and Kathleen Lobb. The late Laura Ziskin was also a co-founder. SU2C was formally launched on May 27, 2008. Sung Poblete, Ph.D., R.N., has served as SU2C’s president since 2011.

For more information on Stand Up To Cancer, visit www.standup2cancer.org.

About EIF Canada / Stand Up To Cancer Canada EIF Canada, a Canadian registered charity (Reg. # 80550 6730 RR0001), was founded by the U.S.-based Entertainment Industry Foundation in 2013. Stand Up To Cancer Canada (SU2C Canada) is a program of EIF Canada that raises funds to support collaborative cancer research teams, as well as education and awareness programs conducted in Canada. Organizations collaborating with the SU2C Canada initiative include the Canadian Breast Cancer Foundation, with support from CIBC; the Cancer Stem Cell Consortium, with funding from Genome Canada and the Canadian Institutes of Health Research; and the Ontario Institute for Cancer Research. MasterCard and AstraZeneca are the first Canadian corporate supporters of SU2C Canada. For more information on Stand Up To Cancer Canada, visit http://www.standup2cancer.ca.

AACR International – Canada AACR International – Canada serves the Canadian cancer research community, in coordination with the American Association for Cancer Research (AACR). The AACR, the world’s first and largest cancer research organization in the world, promotes and supports the highest quality in cancer research. The AACR marshals the full spectrum of expertise from the cancer community to accelerate progress in the prevention, diagnosis, and treatment of cancer through high-quality scientific and educational programs. It funds innovative, meritorious research grants, research fellowships, and career development awards to scientists/investigators and clinicians globally. As the Scientific Partner to Stand Up To Cancer Canada, AACR International – Canada provides scientific oversight and conducts expert peer review and research administration. For more information, please visit http://www.AACRCanada.ca. AACR International – Canada is a registered charity in Canada.

Media Contact:

Rubenstein
Adam Miller
212-843-8032
amiller@rubenstein.com

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